Shula Kentwell

Meet Shula Kentwell

Director and Chief Executive Officer. Licensed Real Estate Agent

Shula Kentwell Shula was appointed Chief Executive Officer in February 2013. She along with husband Allan and son Mark was a founding Director of Kenterprise who began the PRDnationwide Newcastle operations in 2005. Although not working directly in the family business in the start up years, Shula contributed to the growth of the company on a strategic and advisory level whilst continuing on with her own career as a Corporate Leader. She has a strong track record in establishing and growing operations across diverse geographies and product lines and brings a wealth of corporate, HR and governance expertise. The Group now incorporates PRDnationwide Newcastle and Lake Macquarie, SafeHands Property Management and Newcastle New Projects with branches located in Newcastle, Lake Macquarie and New Lambton. Shula delivers commercial insight and guides operational, financial, human capital, risk and governance matters. She is a Licensed Real Estate Agent and has oversight of legislative and compliance requirements throughout the business and believes in 'doing the right thing, and doing things right'. Shula is a strong advocate for women in business and is keenly focussed on attracting more women to consider real estate as a career option, and within her business is creating new pathways for women in both sales and leadership. Shula considers that the key to success in any business is having great people who are aligned with the company vision and culture.


Dear Shula,

I wanted to take the time to write in high praise for your agent Lynette Allison.

Recently we purchased a property in Merewether from her and I cannot stress how important Lynette personally was to us to helping us realise our dream. Lynette acted professionally, with speed, and was highly contactable. She was tireless in her efforts to help us complete our transaction and made us feel like we were working together as a team.

This was our second outstanding transaction with PRD - we sold our family home in Warabrook with Joel Soldado previously and he delivered us equally impressive results.

Your agents speak very highly of your organisation - in particular the support it's staff lend to each other, and it's leadership - and this is proven in the calibre of the people you have working for you, and the sales/purchase processes you have in place.

If you would take the time to congratulate Lynette on a job well done, and also say hello to our dear friend Joel, we would be grateful.

Sincerely, Troy & Jen Herbert Symes